Groupon is an e-commerce platform that connects consumers with local businesses by offering deals on various products and services. The company was founded in 2008 by Andrew Mason, Eric Lefkofsky, and Brad Keywell, and it quickly gained popularity as a platform that provides discounted vouchers or coupons for local businesses.

Key features of Groupon include:

1. **Deals and Discounts:**
– Groupon’s primary business model involves offering discounted deals and coupons for a wide range of products and services, including restaurants, spas, fitness classes, travel, events, and more.

2. **Localized Offers:**
– The deals on Groupon are often tailored to specific geographic locations, allowing users to discover and take advantage of discounts from businesses in their local area.

3. **Online Marketplace:**
– Groupon operates as an online marketplace where businesses can promote their services by offering special deals to Groupon users. In return, Groupon takes a percentage of the revenue generated from each deal.

4. **Mobile App and Website:**
– Groupon can be accessed through its website and mobile app. Users can browse through available deals, purchase vouchers, and redeem them either online or in-store.

5. **Time-Limited Offers:**
– Many Groupon deals are time-limited, encouraging users to make purchases within a specific timeframe. This scarcity element is designed to create a sense of urgency.

6. **Customer Reviews:**
– Users can leave reviews and ratings for businesses they have patronized through Groupon, providing a form of feedback for other potential customers.

7. **Groupon Goods:**
– In addition to local deals, Groupon also offers discounted products through its Groupon Goods section. This includes a variety of items ranging from electronics to apparel.

8. **Groupon Getaways:**
– Groupon Getaways is a section that focuses on travel deals, offering discounted packages for hotels, vacation packages, and other travel-related services.

9. **Groupon+, Cash Back, and Loyalty Programs:**
– Groupon offers additional features such as Groupon+, which provides cash back rewards when using linked credit cards at participating merchants, and various loyalty programs to incentivize repeat business.

10. **Global Presence:**
– Groupon operates in numerous countries worldwide, providing a platform for both local businesses to reach customers and for consumers to discover new offerings at discounted prices.

It’s important for users to carefully read the terms and conditions of each Groupon deal, as they may have specific redemption requirements and expiration dates. Businesses also need to consider the impact of participating in Groupon deals on their revenue and profitability. Over the years, Groupon has evolved its business model, and its offerings may vary based on market dynamics and company strategies.