Customer-to-Customer (C2C) refers to a business model where individual customers interact with each other to buy and sell goods or services, typically facilitated through an online platform or marketplace. In a C2C model, the platform serves as a facilitator, connecting buyers and sellers, but the actual transactions and exchanges occur between individual consumers.

Key characteristics of the Customer-to-Customer (C2C) model include:

1. **Peer-to-Peer Transactions:**
– C2C platforms enable direct transactions between individual consumers. These transactions may involve the sale of used or new products, services, or even the exchange of goods without the involvement of a traditional business.

2. **Online Marketplaces:**
– C2C transactions often take place on online marketplaces or platforms that bring together a community of buyers and sellers. Examples of C2C platforms include online auction sites, classified ad websites, and peer-to-peer sharing economy platforms.

3. **User-Generated Content:**
– Users create listings and profiles on C2C platforms to showcase the items or services they want to sell. These platforms typically rely on user-generated content for product descriptions, images, and pricing.

4. **Auction and Bidding:**
– Some C2C platforms use auction-style formats where sellers list items, and buyers bid on them. The highest bidder at the end of the auction wins the item. This model is commonly associated with online auction sites.

5. **Feedback and Ratings:**
– C2C platforms often incorporate feedback and rating systems. After completing a transaction, buyers and sellers can provide feedback and ratings based on their experience. This information helps build trust within the community.

6. **Payment Processing:**
– C2C platforms may offer integrated payment processing systems to facilitate secure transactions. This can include various payment methods such as credit cards, digital wallets, or other online payment options.

7. **Examples of C2C Platforms:**
– Examples of C2C platforms include online auction sites like eBay, classified ad websites like Craigslist, and peer-to-peer marketplaces like Airbnb and Uber (in the context of sharing economy services).

8. **Sharing Economy:**
– The C2C model is often associated with the sharing economy, where individuals share resources such as accommodation, transportation, or skills with others in a peer-to-peer fashion.

9. **Local and Global Reach:**
– C2C platforms can operate at both local and global levels, allowing users to engage in transactions with others in their local community or with individuals around the world.

10. **Challenges and Trust:**
– Building trust between buyers and sellers is a critical challenge in the C2C model. Reputation systems, secure payment methods, and transparent communication help address trust concerns.

The C2C model has become increasingly popular with the growth of online platforms, providing individuals with the opportunity to monetize assets, share resources, and engage in peer-to-peer commerce. While it offers flexibility and opportunities for individuals, successful implementation requires effective management of trust, security, and user experience on the part of the platform.